CoZmetika Clinics
Turning influencer experiences into powerful digital stories that drive engagement.
Brief
The marketing objective was driving in clinic footfall by generating appointments digitally and also build the awareness for new procedures.
Results
Challenge
With limited ad targeting options for healthcare on Meta and a narrow 20km local radius, CoZmetika Clinics needed to drive more in clinic visits via online appointments.
Insights
While demand for treatments like hair transplants, dental and liposuction was high, but the market was crowded with unverified and shady clinics creating confusion and making trust the key factor in the decision making process
Ideas
We ran a hyper-local Meta campaign featuring leading influencers sharing real treatment experiences, boosting credibility & trust and making it easy for users to book appointment via WhatsApp.
Execution
Activated the campaign on Meta as a key digital medium with tailored ad creatives, influencer backed content and strong CTA, we achieved a 114% increase in WhatsApp inquiries, driving real trust, boosting clinic visits and securing a higher number of confirmed appointments with doctors.
CoZmetika Clinics
Turning influencer experiences into powerful digital stories that drive engagement.
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