AU Builders
Turning digital visibility into real construction leads through credibility-led campaigns.
Brief
To generate HQ construction leads for residential and commercial projects in Islamabad’s most premium areas including DHA, Bahria Town, Gulberg Greens, CBR Town and PWD.
Results
Challenge
A highly competitive market with multiple local contractors targeting the same regions. Also difficulty in gaining digital trust and credibility for big ticket decisions.
Insights
Homeowners and investors in premium areas don’t just look for cost, they look for trust, experience and proven delivery. Most competitors were pushing generic ads, missing the importance of credibility driven messaging.
Ideas
We positioned AU Builders as a trusted premium construction partner, showcasing past projects, testimonials and area specific expertise. A lead generation funnel was built using Meta and Google Ads targeting high intent users actively exploring construction in these zones.
Execution
We rolled out location based search and display ads on Google, paired with lead focused Meta campaigns using visuals of completed projects and gated inquiry forms. This approach drove a steady stream of qualified leads, increasing project inquiries and converting multiple orders from targeted areas.
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AU Builders
Turning digital visibility into real construction leads through credibility-led campaigns.