Japan Electronics
Connecting users with exclusive deals and real time product updates through a full funnel digital push.
Brief
The goal was to launch and promote JE’ biggest annual sale in December and driving in-store traffic, maximizing seasonal revenue and standing out in a crowded market.
Results
Challenge
All electronics brands were running nearly identical discount-based campaigns during the same period. Differentiating JE’ offers and building urgency in a highly competitive, price driven category.
Insights
Discounts are nearly equal across competitors but the deciding factors are brand perception, trust and timing. Buyers need to feel they are choosing smart, not just cheap.
Ideas
We built the campaign around the “Soch Se Zyada Discount” message, positioning JJE as the go-to destination for branded electronics, with limited time combos and unmatched offers. A cross-platform digital strategy ensured we reached buyers from discovery to purchase.
Execution
We launched product focused creatives with countdowns and urgency driven messaging across Meta, YT, GSN, GDN, TikTok and premium publisher roadblocks. Also placed the ads during live digital transmission on ARY News. We achieved a 35% increase in year end sales compared to the previous same period.
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